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  • What is a Customer Data Platform (CDP)? | Salesforce
    Customer Data Platform (CDP) Defined A customer data platform, or CDP, is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile
  • What Is a Customer Data Platform? CDP Guide [2026]
    What Is a Customer Data Platform? In practice, a CDP gives teams a single, reliable customer profile they can use to build audiences, personalize experiences, coordinate campaigns, and measure customer journeys across every channel
  • Customer data platform - Wikipedia
    A Customer Data Platform (CDP) is a software system that aggregates and organizes customer data from various touchpoints to build a unified customer profile [1] This unified data is then made available to other systems for marketing, customer service, and customer experience initiatives [2] Industry analysts, such as Gartner, define the evolution of the category as moving from basic data
  • What is CDP? - Customer Data Platform Explained - AWS
    A customer data platform (CDP) is software that integrates customer data from multiple sources It create a unified view of all customer activity, interactions, and touchpoints with your products and services Even before they make purchase decisions, digital-era customers interact with brands and companies through multiple channels—website visits, emails, third-party sites, online ads, and
  • Best Customer Data Platforms Reviews 2026 - Gartner
    Find the top Customer Data Platforms with Gartner Compare and filter by verified product reviews and choose the software that’s right for your organization
  • CDPとは | Oracle 日本
    CDPは「Customer Data Platform」（カスタマー・データ・プラットフォーム）の頭字語です。これは、顧客データを収集して統合し、それらのデータを多くのソースからリンクして、統合された顧客プロファイルを構築するソフトウェアを意味します
  • I Tried 9 Best Customer Data Platforms in 2025: What Works? - G2
    I explored 20 best customer data platforms, out of which 9 stood out to run personalized marketing campaigns, and gather customer data across all channels
  • Customer Insights and Journeys | Microsoft Dynamics 365
    Enhance customer journeys with Dynamics 365 Customer Insights Unite data, personalize marketing, and leverage Copilot for real-time customer insights


















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