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  • Who Owns Southern Comfort Whiskey? From Brown-Forman to Sazerac
    The Sazerac Company, a privately held spirits conglomerate based in New Orleans, owns Southern Comfort Sazerac acquired the brand from Brown-Forman Corporation in 2016 for $542 4 million, ending Brown-Forman’s nearly four-decade run as owner The sale also included Tuaca, an Italian liqueur Since taking over, Sazerac has reformulated the product to reintroduce actual whiskey into the
  • Southern Comfort - Sazerac Company
    For over 140, Southern Comfort has been crafting a smooth-drinking whiskey Creator M W Heron called “The Grand Ole’ Drink of the South ” Neat, on the rocks, or in a classic cocktail, Southern Comfort, fits in anywhere And just like its hometown, it brings people together for a good time
  • Southern Comfort - Wikipedia
    Southern Comfort (often abbreviated SoCo) is an American naturally fruit-flavored whiskey liqueur [1] with fruit and spice accents [2][3][4][5] The brand was created by Irish American bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit
  • A Look Inside Sazerac’s Modern Drinks Empire: Brands, Net . . . - Forbes
    A deep dive inside Sazerac, the family-owned spirits company with over 500 brands and $6 billion in annual net sales
  • Southern Comfort
    Welcome to Southern Comfort – The smooth-drinking whiskey created by M W Heron in 1874 and born in New Orleans, where there's a party on every street and the good times never stop
  • After Acquisition, Sazerac Puts Whiskey Back into Southern Comfort . . .
    Sazerac purchased the Southern Comfort brand from Brown-Forman in early 2016 Now, just over a year since that deal closed, Sazerac is starting to put a bit of the brands original New Orleans roots back into the bottle and on the label
  • Southern Comfort - Diffords Guide
    View product website The distinctive 'Southern-style' peach and orange-flavoured liqueur with whiskey Legend has it that Southern Comfort was created by Martin Wilkes 'M W' Heron (1850-1920), an Irish bartender and son of a boat builder, at McCauley's Tavern at the corner of Richard and St Peter's Streets in the French Quarter of New Orleans
  • Southern Comfort: Company Profile Ownership | Mergr
    Southern Comfort company profile with ownership history, investor relationships, and business overview


















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